For over 75 years, Bridgestone Tire has been a pioneer in the tire industry, revolutionizing design and consistently innovating. Bridgestone Potenza performance tires deliver ultimate handling and response, allowing you to take sharp turns with maximum precision.
The Bridgestone Potenza S001 is developed as Original Equipment for premium high performance sports cars, coupes and sedans. The design provides maximum sports performance in dry and wet conditions.
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Bridgestone Corporation purchased Firestone in 1974 for $2.6 billion, transforming the companies combined operations into the worlds largest tire and rubber company. The operations in the Americas were renamed Bridgestone/Firestone, Inc. and became the largest subsidiary of Bridgestone. As part of its integration with Bridgestones existing U.S. operations, Bridgestone/Firestone moved its headquarters from Akron to Nashville in 1992.