Nitto Tire introduces the Neo Gen, the latest offering from Nitto Tires specifically designed for Sport Compact enthusiasts. The Neo Gen features a silica reinforced tread compound which improves tread block rigidity for enhanced wet and dry traction. The all-season Neo Gen tread pattern is an asymmetrical non-directional design, optimized for balance in both wet and dry road conditions. The inside shoulder and center tread areas have a combination of circumferential and slanted grooves that provide water drainage from the contact patch. The low void-ratio, outside shoulder blocks are designed for excellent handling and cornering reponse
Nitto Tire is driven by passion and innovation. They create tires for those who are enthusiastic about their vehicles. Nitto strives to anticipate and drive consumer trends by supporting emerging markets before they are mainstream, helping them grow and driving the market forward.
Nittos tire sizing, tread patterns and tire compounds combine modern aesthetics with cutting-edge technology. This technology has helped them create some of the most radical-looking tire designs on the market today. These memorable designs are the result of state-of-the-art development, quality engineering and rigorous testing procedures.